Niantic

Niantic is an American software development company based in San Francisco, who is best known for developing the augmented reality mobile games Ingress, Pokémon GO and Harry Potter: Wizards Unite. The company was formed as Niantic Labs in 2010 as an internal startup within Google. The company became an independent entity in October 2015. It has offices in San Francisco, Bellevue, Los Angeles, Sunnyvale, Hong Kong, Tokyo and London.

Contents

History

Founding

The company was formed in 2010 by John Hanke as Niantic Labs, an internal startup within Google. The company took its name from the whaling vessel Niantic, which came to San Francisco during the California Gold Rush in the 1800s. At the time Ingress was launched, Niantic had 35 employees.

As an independent, private company

The company spun out of Google in October 2015 soon after Google's announcement of its restructuring as Alphabet Inc. During the spinout, Niantic announced that Google, Nintendo, and The Pokémon Company would invest up to $30 million in Series-A funding, $20 million upfront and the remaining $10 million in financing conditioned upon the company achieving certain milestones, to support the growth of the company and its products. In February 2016, Niantic announced that it had secured an additional $5 million in Series A funding including investment from venture capital firms Alsop Louie Partners and You & Mr. Jones Brandtech Ventures, as well as angel investors Lucas Nealan, Cyan Banister, and Scott Banister. While adding more support for the growth of the company, this investment enabled Niantic to bring in strategic industry pioneers including the addition of Gilman Louie to its board. In November 2017, Niantic raised $200 million in Series B funding from multiple investors, led by Spark Capital. Spark's Megan Quinn joined Niantic's board of directors during this investment round. In January 2019, it was reported that Niantic had raised an additional $245 million in a Series C fundraising round. The round was led by Institutional Venture Partners (IVP), but also included investments from strategic partners such as AXiomatic Gaming and Samsung Ventures.

Niantic Real World Platform

In June 2018, Niantic shared a sneak peek behind the technology they had been developing for years: the Niantic Real World Platform. The core platform consists of a suite of tools including: AR Cloud, anti-cheat security, POI data, IAP, social, analytics, CRM, sponsorship, and more. Niantic mentioned that they intend to open up the platform in the future for use by third party developers. In December 2018, Niantic announced their Beyond Reality Developer Contest offering third party developers an opportunity to develop a new game experience on the Niantic Real World Platform for a chance to compete for a prize pool of more than $1 million.

John Hanke

John Hanke, founder and CEO of Niantic

John Hanke (born 1967) is an American entrepreneur and business executive. He is the founder and current CEO of Niantic, Inc., a software development company spun out of Google that designed Ingress, Pokémon GO and Harry Potter: Wizards Unite. Hanke previously led Google's Geo division, which included Google Earth, Google Maps, Local, StreetView, SketchUp, and Panoramio. Hanke joined Google as a part of Keyhole's acquisition, and he became the Vice President of Product Management for the Geo division. During this period, he oversaw the transformation of Keyhole's technology into Google Earth and Google Maps in 2005. He also negotiated an agreement to include Google Maps on the iPhone. Other significant products followed, including StreetView, SketchUp, and Panoramio. During this period, he shaped a team he would later use to form Niantic. In 2010, Hanke was given resources to staff a gaming unit within Google and the new internal startup was dubbed Niantic Labs. Returning to his gaming roots, the company crafted an augmented reality location-based multiplayer game called Ingress. The game had a million players within a year of its 2013 release, and seven million by 2015. John Hanke led Niantic's split from Google in late 2015 and raised $30 million from Google, Nintendo and Pokémon. He stayed as the company's chief executive and guided the firm through the release of Pokémon GO in July 2016, which now generates more than $2 million in daily revenues.

Products

Field Trip

Main article: Field Trip

In 2012, Niantic's launched its first product, Field Trip, a location-based mobile app which acted as "your guide to the cool, hidden, and unique things in the world around you."

Ingress and Ingress Prime

Main article: Ingress

Niantic's first augmented reality game – Ingress, was initially made available on Android by invitation only in November 2012. It was then released publicly in October 2013. An iOS version was released in July 2014. Initially, Niantic had taken an alternative approach to monetization, veering away from more traditional mobile application development standards such as ad placements and in-app purchases. However, following the split with Google in 2015, in-app purchasing was implemented for Ingress. Founder and CEO John Hanke has noted that Ingress is a sort of proof of concept, adding that a next step could involve packaging application programming interfaces (APIs) from the Ingress] application in order to entice developers. In November 2018, Niantic released a thoroughly revamped version of the game branded as Ingress Prime. Prime is completely rewritten and Niantic used critical learnings gained from Pokémon GO and Ingress for its development. Niantic also retained the older Ingress game as a separate download named Scanner [REDACTED]. The intention of the older Ingress game is to help aid the transition to Prime as feature parity is reached between both games in 2019.

Endgame: Proving Ground

Main article: Endgame: Proving Ground

Niantic's second announced (but currently unreleased) mobile game, Endgame, is a transmedia storytelling project consisting of an alternate reality game, Endgame: Ancient Truth, novels by James Frey starting with Endgame: The Calling, and the mobile app, Endgame: Proving Ground.

Pokémon GO

Main article: Pokémon GO

In September 2015, it was announced that Niantic had been developing Pokémon GO in partnership with Nintendo and The Pokémon Company for iOS and Android devices. The game was initially released in Australia, New Zealand, and the United States in July 2016 (and released to much of the rest of the world throughout the remainder of 2016), where it became an overnight global phenomenon, significantly increasing the use and visibility of augmented reality technology. In addition to topping app store charts in most regions, Apple Inc. announced that Pokémon GO had become the most downloaded app in a first week ever, which was topped by Super Mario Run later that year. Reports indicated that users were spending more time on Pokémon GO than on Facebook, Twitter, Snapchat, Tinder and Instagram. In one month, Pokémon GO was downloaded more than 100 million times, with daily revenues exceeding $10 million. Exactly two months after its launch, at Apple's September keynote, John Hanke announced that Pokémon GO exceeded 500 million downloads worldwide and that players around the world had walked over 4.6 billion kilometers. By December, it was announced that the kilometer distance achieved in September had nearly doubled to over 8.7 billion kilometers, meaning that players had collectively walked further than the distance to Pluto. By the end of February 2017, Pokémon GO had surpassed over 650 million downloads. During Adventure Week in-game event in May 2017, Niantic announced that players had collectively walked over 15.8 billion kilometers, roughly the distance from Earth past the edge of the solar system. On June 8, 2017, it was revealed that Pokémon GO had been downloaded over 750 million times globally. In 2019, it was revealed that Pokémon GO had been downloaded over 1 billion times. Like Ingress, Pokémon GO has a similar approach to monetization. The game has two main revenue streams, in-app purchases and regional partnerships. To date, Pokémon GO has established several partnerships around the globe among which include Sprint and Starbucks in the United States, Reliance Jio in India, and Unibail-Rodamco in Europe.

Harry Potter: Wizards Unite

Main article: Harry Potter: Wizards Unite

In November 2017, it was announced that Niantic had been developing Harry Potter: Wizards Unite in partnership with Warner Bros. Interactive Entertainment and WB Games San Francisco, under the Portkey Games banner. The mobile AR game, inspired by J.K. Rowling's Wizarding World and Harry Potter, is said to allow players to "explore real-world neighbourhoods and cities to discover mysterious artifacts, learn to cast spells, and encounter legendary beasts and iconic characters along the way". The game was released in New Zealand as an open beta on April 16, 2019. Beta testing in Australia began on May 1, 2019. The game officially started its worldwide rollout on June 21, 2019, with a release in the United States and United Kingdom, and released to much of the rest of the world on June 22, 2019.

CATAN World Explorers

Main article: Catan: World Explorers

After a few months of silence regarding the possible deal, Niantic confirmed to The Verge that they had been involved with the game’s creation. In November 2019, CATAN GmbH announced at the 2019 Spiel that it was working on a "upcoming massively multiplayer location based game" titled CATAN World Explorers. The game is to be based on the Catan board games – players will move through the real world, using their smartphones to build a Catan universe.

External links

• Official site
• Niantic article on Wikipedia

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